A new website, stronger Google presence and targeted Google Search Ads (pay-per-click) campaign helped a local driving instructor build a full diary again.
Bal's Driving School began when a local driving instructor left a franchise to run her own business, reduce costs and keep more of her profits. At first she needed only a logo and business cards to keep costs low.
After many successful years built purely from word of mouth, increasing competition and rising costs began to affect her business.
The diary was getting quieter. She had never done any marketing beyond handing out business cards, and her Google Business Profile was underused.
She needed a fresh flow of new customers, but was understandably reluctant to spend money.
Apex Hook Creative built a simple WordPress website designed to support local search and present Bal’s 20-plus years of experience in a professional, credible way. In addition, a Google Search Ads campaign was set up, helping local people searching for their next driving instructor to find Bal more easily amongst growing competition.
The PPC campaign generated an almost immediate flow of regular, converting enquiries and helped return Bal’s diary to full capacity.
Put simply, Bal is now getting a flow of new learner drivers finding and choosing her as their local driving instructor, affordably.
With an estimated customer lifetime value of around £700 per converted client, the campaign is proving to be a worthwhile investment in driving instructor marketing.
