A new brand identity, stronger online presence and social media content for an independent boxing and fitness coach.
Rob had been self-employed for several years, coaching at a local amateur boxing club, whilst running private personal training and community boxing classes independently. Most new private clients came through referrals from the club.
He wanted to develop his self-employed business and private work, with its own identity and a clearer online presence.
We started by looking at Rob’s goals, audience and the difference between his club coaching and private work.
A new ROC BoxFit brand was created, including a logo and visual direction to create a distinguishable identity.
ROC BoxFit developed a professional and recognisable brand, soon began increasing organic online enquiries and continued to grow its private client base.
The new identity, improved local Google presence and regular content gave Rob a stronger platform to continue scaling up his self-employed business with a professional look and foundations.
I worked with Apex Hook to take my self-employed business to the next level. Aaron worked with me to create a logo and new brand and got me some great local business marketing foundations in place. Now I get new clients finding me online, from Google and the new Instagram video reels.
Rob O'Connor
Boxing Coach & Personal Trainer - ROC BoxFit
